Why Has White Peach Flavor Become a New Classic in Asian Confections?
2024-4-27|2024-4-27
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According to data from market research firm Mordor Intelligence, the confectionery market is expected to grow from $69.2 billion in 2024 to $83.46 billion by 2029. The Asia-Pacific region holds a dominant position in this market, with China and India emerging as key players.
The continual population growth in the Asia-Pacific region, coupled with impulse buying habits, has driven a high demand for sweets. Countries such as China, India, and Japan are vigorously promoting and innovating candy products through various events and media campaigns, directly influencing sales.
Amid this, candy companies are increasingly launching products with innovative flavors such as white peach, cherry blossom, persimmon, and Tieguanyin tea, aiming to captivate consumers in these emerging markets. Among these, the white peach flavor has gained a unique advantage and popularity.
Popularity Surge: White Peach Flavor "Captures" Consumers
In recent years, the white peach flavor has become extremely popular. It appears everywhere—from candies, jellies, cookies, drinks, milk tea, cakes, and sunflower seeds to ice cream, and even perfumes, shower gels, and body lotions have embraced this flavor, making white peach a top trend across various product categories.
Unlike the more familiar yellow peaches, clingstone peaches, or common peaches, white peach is less known to the general public in China, much like the Sungrape in grapes or the Pink Lady in apples—considered a niche within the broader category of fruits.
This specialization adds an element of novelty within a familiar domain, lowering the psychological barrier for consumers to try new things while sparking their curiosity.
Peach trees, originating from China, have been cultivated for over three thousand years, evolving into various shapes and textures. In 1875, the nectarine was introduced to Japan and underwent further development in Okayama Prefecture. This led to the creation of a fully ripe peach with a milky white skin, aptly named the "white peach."
Leveraging the origins and popularity of the white peach, many companies have invested heavily in this unique fruit. Industry insiders note that the white peach flavor is soft and sweet with a delicate, refreshing fragrance. It has a strong compatibility with multiple elements without overshadowing or compromising the taste of other combined elements. Furthermore, the distinct and recognizable aroma of white peach can significantly enhance the snacking experience.
Additionally, the white peach flavor is often marketed as low-fat and low-calorie, which is highly attractive to today's health-conscious consumers, further increasing its impact and rapidly driving its growth.
Indeed, eating candy is a delightful way to relieve stress. With its delicate, sunny fragrance, high aesthetic appeal, and charming ambiance, opting for white peach-flavored candy is becoming a way for individuals to express their personal style and identity.
Doubling Down: Candy Companies Power Up the White Peach Flavor
Clearly defined and now "normalized," the white peach flavor has become a staple in the repertoire of many major candy companies. As these companies base their innovations around the white peach flavor, their candy products mature in taste. Supported by various positive factors, white peach has established itself as another classic flavor in the fruit candy segment.
Meito's white peach hard candies are a classic among white peach-flavored confections. Made with real peach juice from Okayama Prefecture in Japan, these candies strike a perfect balance of sweetness, leaving a fresh aftertaste that is particularly popular among young consumers.
UHA Mikakuto recently added new flavors to its juicy gummies, including white peach, white grape, strawberry, and purple grape. The white peach flavor, in particular, has become a "sold-out sensation," favored for its soft, peachy fragrance that stands out as the most beloved among the new offerings.
Just announced, Wowo has launched its 2024 Spring Celebration Series, where white peach flavor plays a significant role in its diverse product lineup, featuring bursting cotton candy, juicy gummies, Vitamin C gummies, and white peach juice gummies.
"Sharing sweetness with time," candy giant Jinshi Monkey introduced a major new product last year—the "Juicy Squeeze" filled gummies. Available in white peach, grape, and strawberry—the top three popular flavors on the market—these gummies also include naturally occurring Vitamin C, combining delicious taste and fun with health benefits.
Innovating and responding to the call, the domestic brand Ma Da Jie has been emphasizing traditional cultural values while aligning with market trends. At its 2023 product launch, the brand highlighted "celebration candies" with new products like white peach lollipops, which have been well received for their stylish design and unique taste.
Established in 1955, Guangdong Hongyuan Food Co., Ltd., has deep expertise in candy development and is a well-known brand in China. Known for their classic dried tangerine peel and plum candies, Hongyuan has also crafted white peach juice hard candies that captivate with their appealing pink hues.
Looking at the global candy market, brands like Mars, Mondelez, Ferrero, Hsu Fu Chi, Morinaga, Kasugai, Ryukakusan, Dobby, Jintian, Bibica, and others have all launched products with white peach flavors. Whether mixing it with other flavors, like Mentos, or focusing solely on white peach, like Dobby and Jintian, these efforts have directly or indirectly proven the continuous hot sales of white peach-flavored candies.
The emergence of the white peach flavor powerfully demonstrates the business opportunities and value of developing new flavors. In a market rife with homogeneity, transitioning from "trending" to "long-standing" to "classic" requires favorable conditions and concerted efforts, but the ultimate success fundamentally relies on focused and dedicated product development.
From the market back to the market, after white peach flavor, what will be the next "classic flavor"? As society becomes more fast-paced, consumer tastes are quickly changing, prompting companies and brands to constantly innovate based on market trends and demands for new flavors.
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